The electronic cigarette company Juul Labs states its mission as seeking to “improve the lives of the world’s one billion adult smokers by eliminating cigarettes.” Unlike cigarettes, their products have not yet been shown to cause cancer, yet they still contain nicotine, a highly addictive substance. Even though the company markets a healthier alternative for adult smokers, the most troubling usage is in a much younger demographic. According to the Food and Drug Administration and the federal Centers for Disease Control and Prevention, one in five high schoolers vaped in September 2018, a 78 percent increase from 2017. Shortly after these warnings, Juul Labs announced that it would suspend the sales of most flavored pods (for smoking e-cigarettes) in more than 90,000 retail stores in the United States except for mint, menthol, and tobacco.